The 13th mailingtage in Nürnberg on June 20th and 21st have been the highlight on
the European dialogue marketing calendar. More than 7.000 marketers visited the 345
exhibitors showing the latest trends in optimized customer dialog of print, online
and mobile. So much is for sure: multichannel marketing already forms the basis for
dialogue marketing. And print continues to score: today it supports even online and
social marketing as an emotional impetus for closer customer loyality and sales promotion.
With its special optical and haptic effects the print mailing succeeds to be the direct
transmitter who brings the ad message to the customers emotional brain. The further
development will surely be exciting! See you again at the mailingtage 2013!